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Fashion & Beauty
Bond no. 9 : New York Oud
Mark Thompson 
22 Feb 2011
Bond no. 9 : New York Oud
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If you care about scent (and why else would you be reading this?), you’ve probably noticed the recent trend in oud. Oud? Literally, oud is the Arabic word for "wood," but that definition alone doesn’t begin to explain the centuries-old fascination with this potent resin that forms in the heartwood of the agarwood, a conifer indigenous to southeast Asia. So important and powerful is oud to the nose, mind, and soul that it is referenced in one of the world’s oldest written texts, the Sanskrit Vedas.

Introduced on Valentine’s Day, 2011, Bond No. 9 New York Oud proved that Cupid comes in a bottle. Or so it was in this house. Maybe it’s the potency of New York Oud: a 30% concentration (instead of the 20% industry average) that insures sillage long through the day and night, and into the pillows, satin sheets, and tousled hair. As soon as he came in the door, as soon as we hugged, he said, "Umm. Yum. You smell good." Now, really, how often does that happen?

The House of Bond has experience with ouds. Their first oud, Harrods Swarovski Limited Edition, was introduced in 2008 (and proved to be the London emporium’s best-selling fragrance) - and then, for their tenth anniversary last year, the house released Bond No. 9 Oud. With each re-interpretation of oud, Bond No. 9 has retained elements that evoke both the East and the West: the spice, the incense, the musk, the wood.

Bond No. 9 New York Oud opens with a beautifully balanced burst of red plum, honey-like saffron, and citrus. Almost immediately, you feel saturated and slightly woozy, as if you’ve sipped from a deeply complex Bordeaux. At the same time, there’s the sense of something warm slipped around your shoulders - a velvet mantle, perhaps, of deep crimson - as the fruity top notes meld into a mid-note bouquet of red roses and orris, with a touch of patchouli.

At this point, you’re about to sink to your knees. The creamy combination of patchouli and orris is arrestingly hypnotic, and particularly as it segues into a sensual dry-down of earthy musk, syrupy honey, and resinous vetiver. You’re supine at this point: as sated as Dorothy in the poppy field - and deep under the spell of Bond No. 9 New York Oud.

This is a highly androgynous fragrance, a mixture of downtown girls and Moroccan boys with Arabian nights and those who love all three.

As for the signature Bond No. 9 bottle, it’s done in a smoky, gunmetal gray with flecks of gold: a brilliant amalgam of New York twilight and the souk at dusk as smoky incense rises into that sky that bonds us all. Sink into the embrace of New York Oud - and you won’t soon let go.

PRICE: $310 / 100 ml

LINK: Bond no. 9 : New York Oud